Small Business Issue – Don’t take on More Work than you Can Handle
When you initially began your business you probably didn’t have clients. You spent most of your time marketing your business in order to find new clients. It may have taken some time, but slowly but surely your marketing efforts began to pay off, and as a result you began to pick up a client here and there.
I can identify with the above scenario in the beginning stage of my business. I started my day at 8 a.m. and usually went until 5 p.m., working on my newsletter, my advertising, responding to RFPs, etc. I truly enjoyed doing these things, so I didn’t mind spending my day doing them. After a few months, I finally landed a client, and then another, and then another, until one day I realized that I had more business than I could actually handle. I’d heard of people saying that they had more business than they could handle, and I’d think to myself, “Wow, I can’t imagine being in that situation, but it would be awesome.” Well, there I was, in that situation, but it wasn’t fun.
Fast forward to today, and all is well. I learned a valuable lesson. It’s exciting when your marketing efforts begin to pay off, and the new clients began rolling in. However, keep in mind that you want to provide quality services to your clients. That means being able to provide them with an excellent turnaround time without the need for them to follow up on tasks. As a soloentreprenuer, we can only do so much on our own. If your goal is to be in a position to be able to take on more clients, consider hiring subcontractors or employees. This will allow you to be able to take on additional clients when they seek you out. Grow your business slow and steady.
